Are you frustrated with your website not ranking as high as you’d like? Struggling to get more visitors and grow your brand online? Or are you facing any of these issues?
- Low Search Rankings
- Declining Organic Traffic
- Duplicate Content Issues
- Slow Page Load Times
- High Bounce Rates
- Insufficient Backlink Profile
An SEO audit is your starting point when trying to figure out exactly what went wrong or what could be improved on your website so that it serves as an asset. In this article, we will highlight the main parts of an SEO audit and the benefits it brings in terms of growing your website’s rank and visitors to your company.
What is SEO Audit-
In simple terms, an SEO audit involves the meticulous examination of all the activities of a website from a holistic perspective. In this case, how well the website has been optimized for the search engine. An SEO audit of a website includes the review of all aspects of a site to identify and describe the existing users and non-users’ technical gap areas, content gap areas, and of course, how data is obtained on the Google search engine. From the keyword, on-page, and off-page SEO elements to the site structure, these are just some basic aspects of SEO evaluation that come out during audits alongside other elements that should be given attention to such as database, user experience, and mobile friendliness.
Listing the meta tags, header tags, alt texts, URLs, and internal links for the Market and determining if they have been optimized is part of an SEO audit. In addition, they further determine if the published content is the most convenient and relevant to the audience. The examination also focuses on the methods or tactics of backlinking by checking existing links to the site which enhances the website’s ranking.
An SEO audit specialist may also carry out a technical SEO audit which includes link checks, making sure that the site is loading fast enough, and other ranking issues such as mobile readiness. The goal of an SEO audit is for the site to be competitive on the internet, to improve user experience, performance of the site which translates to more visitors and user interactions, and of course, ultimately increasing conversions or sales on the site.
Techterum offers SEO audit services that would be helpful for firms to identify these issues and deal with them to improve their internet competitiveness. In our segment of the market, we have everything needed to plan and implement all types of internet marketing such as custom-tailored audits for optimal website visibility. This means that with Techterum, you are assured of not only customized solutions aimed at propelling your business to success but also being agile in the current fast-changing business IT world.
Conducting an SEO audit can be easy if the right methods are utilized.
Here is a detailed guide on how to do an SEO audit.
1. Crawl Your Site:
Crawling your website is necessary for retrieving and identifying broken links and erased redirects. For this task, you can use online applications such as Screaming Frog, SEMrush, or Google Search.
2. Check Site Structure:
- URLs: It is vital to optimize and enrich the URLs with necessary key terms.
- Internal Links: The internal links’ architecture should be orderly and straightforward for users to navigate.
- Sitemaps: You should have an updated sitemap.xml file and it needs to be uploaded to Google Search Console.
3. On-page SEO:
- Title Tags: Every tag on a website must be appropriate because it is the first thing that users would see. Tags must be catchy and are within the optimal range of 50-60 characters.
- Meta Description: Each page should contain catchy keywords within the descriptions section to make it relevant.
- Headings: The utilization of heading tags such as H1, H2 for content and keywords should be placed in the right context.
- Quality Content: Create content that is engaging and informative enhances the experience of the audience while ensuring the right keywords are inserted.While performing SEO optimization, images must be optimized first. Proper naming, alt text, and compression is essential.
4. Invite for Mobile Devices
If there are limitations to reaching your website, then an easy way to check if your mobile version of the website is responsive is with Google’s Mobile-Friendly Test.
5. Check the Speed of Loading
Google PageSpeed Insights and GTmetrix can be used to check the page speed of your website. Slow-loading pages are harmful to user experience and ranking, so there is an exceptionally large number of these pages.
6. Conduct A Technical SEO Audit
- Broken Links – Remove all the links which don’t function on your site (404 Error)
- Redirects – Implement 301 redirects correctly to not lose link equity.
- Canonical Tags – Marking and finding duplicated content.
- Robots.txt – Prevent important pages from being blocked during the indexing process by the robot’s txt file.
7. Backlink Profile
Use Moz or Ahrefs to examine the number and power of backlinks. Lesser authority backlinks should be ignored, while greater authority backlinks should be focused upon.
8. Keyword Analysis
Verify target page keywords are relevant. Google Analytics together with Google Search Console can indicate both competitive and non-competitive keywords.
9. Competitor Analysis:
Examine potential keyword targeting by the competitors at the level of strategies and content used for SEO.
10. Google Analytics and Search Console audit:
Assess Google Analytics and Search Console organic traffic report user activity, and system errors, such as low CTR rates and crawl problems.
11. Content and UX Review
Assess how the website design promotes ease of navigation and has a clear call to action to maximize user interaction with the site and be able to appraise the content given.
12. E-Book Security Audit
Be aware of the HTTPS usage on your site. Users of your website tend to trust you more and share their information which is a ranking factor. As such, keep a lookout for SSL certificates.
13. Monitoring Performance
Ensure you have configured Google Analytics, Google Search Console, and other important tools for that specific website so you can perform modifications when necessary.
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How Techterum Can Assist
With Techterum, we can provide a full complete audit of your online platform which falls under our SEO services. We analyze how companies try and surpass the competition, maintain a reputable position on SERPs and seek for strategies that will foster growth in the long run. Our SEO experts utilize the latest technologies and techniques to provide essential information to the clients allowing them to outsmart the competition.
