Introduction to PR & ORM
- Public Relations (PR) focuses on managing a brand’s image through media coverage, press releases, and public communications.
- Online Reputation Management (ORM) involves monitoring and improving a brand’s online presence by managing reviews, social media, and search engine results.
Both PR and ORM help businesses maintain a positive image, build credibility, and establish trust with their audience.
Why Are PR & ORM Important?
✔ Enhances Brand Image – A strong PR and ORM strategy builds a positive brand identity.
✔ Boosts Credibility & Trust – Good reputation management encourages customer trust.
✔ Increases Sales & Conversions – Positive media coverage and online reviews influence buying decisions.
✔ Manages Crisis Effectively – Quick responses help control negative press and feedback.
| Feature | Public Relations (PR) | Online Reputation Management (ORM) |
|---|---|---|
| Focus | Media coverage, press releases, brand perception | Online reviews, social media, search engine reputation |
| Platform | TV, radio, newspapers, blogs | Google, social media, review platforms (Trustpilot, Glassdoor) |
| Control | Less control (depends on journalists & media) | More control (direct interaction with users) |
| Goal | Positive public perception through media | Improve & maintain a positive online reputation |
| Time to See Results | Long-term | Can be immediate with the right strategy |
