We only build high-quality backlinks from trustworthy and authoritative websites that are relevant to your industry. We never use black hat methodologies and prefer a manual approach to backlink building which focuses on real relationships.
Link-building refers to acquiring hyperlinks or clickable links that allow users to navigate easily from one site to another, and it includes both organic and paid strategies.
Organic Link-Building -
Organic link building means getting backlinks without any financial inducement. However, the focus is primarily on making sure that there is sustainability in SEO growth over a long period. This also encompasses guest blogging on the relevant sites or even writing blogs that generate traffic and earn backlinks, broken link building, and targeting bloggers within a particular niche for backlinks. The infamous skyscraper technique uses the creation of exceptional content in one’s niche that far exceeds anything produced by the competition. This ensures more backlinks are generated because people will want to reference the great work done. Relationship building with bloggers and others in the same field is also an effective way of achieving backlinks. Weight is given to relationship-based link building as opposed to backlink spamming techniques. This is much more effective and takes the least amount of money concerning consistency in effectiveness. It is very dangerous to engage in paid anchor schemes.
Paid Link-Building -
Paid link building is a practice in which businesses purchase backlinks from different websites for the sole purpose of improving their search engine rankings. You can achieve this by acquiring links from websites with high domain authority, paying bloggers or publishers to write articles with links back to your website, cross-linking websites where one site pays the other to display their links, or via networks where links are bought and sold. The advantages of paid link building are clear, including an apparent increase in rankings off the bat but Google’s policies against such practices make this exercise risky. It means a website could be subjected to penalties, resulting in decreased ranking visibility or worse—being deleted from the search index. If you are investing time into planning and incorporating SEO into your work, those links become even more valuable for long-term strategy.
Purchasing backlinks is how paid link building makes an authority boost almost immediate, while organic link building is about growing sustainably with natural ethical backlinks.
Different Types of Backlinks:
Guest blogging –
Guest blogging also known as guest posts is the process of earning a backlink by writing and submitting approved posts on well-ranked blogs that are specific to your niche. Your website is inserted as a reference link in the article. Guest blogging is a strategy of authority building through link building by increasing the quality of an author’s article on a specific but low-authority blog.
Directory Backlinks –
As the name suggests, these backlinks are created from niche directories or any business directories. Most of the directories are deemed as low quality; however, some specific or renowned ones like Yelp and Yellow Pages can be used for positive backlinks.
Forum Backlinks –
These types of backlinks are sourced from websites that allow debates on a wide range of issues like Reddit or Quora. Other niche websites forum allows users to start threads or answer questions enabling them to incorporate their personal links within their signatures or text.
Social Media Backlinks –
These links are usually ‘nofollow’, but are useful in increasing a site’s visibility and generating traffic. These are easier to acquire since they are placed within discussions on social channels such as Twitter or posts on Facebook, LinkedIn, and Instagram.
Comment Backlinks –
These links are obtained by leaving thoughtful comments on blogs or other websites belonging to similar businesses. In this regard, comments should be valuable and make sense; if not they can be classified as spam and no value at all would be generated.
Broken Link Building –
involves locating broken links on well-established sites, and contacting the web owner to swap out their broken link for new relevant content. This way, both URL owners benefit from a working link.
