Introduction to Email Marketing
Email Marketing is a digital marketing strategy that involves sending emails to a targeted audience to promote products, build relationships, and drive conversions. It is one of the most cost-effective and direct ways to communicate with potential and existing customers.
Why is Email Marketing Important?
✔ High ROI – For every $1 spent, email marketing generates an average of $42 return.
✔ Direct Communication – Emails go straight to a user’s inbox.
✔ Personalization – Tailor messages based on customer behavior and preferences.
✔ Automation & Scalability – Set up email workflows for efficiency.
✔ Stronger Customer Relationships – Keep customers engaged with valuable content.
| Tool | Features |
|---|---|
| Mailchimp | User-friendly, automation, free plan available |
| Sendinblue | SMS + Email, AI-powered segmentation |
| Constant Contact | Great for small businesses & eCommerce |
| HubSpot Email Marketing | CRM integration, advanced automation |
| ConvertKit | Best for bloggers & creators |
| Metric | Description |
|---|---|
| Open Rate | Percentage of recipients who opened your email |
| Click-Through Rate (CTR) | Percentage of people who clicked a link in your email |
| Bounce Rate | Emails that couldn’t be delivered |
| Unsubscribe Rate | Number of users who opted out |
| Conversion Rate | Users who completed a desired action (purchase, sign-up) |
